Concept Blue, Melbourne

Concept Blue is a unique residential location, made up of buildings at 336 Russell Street, 68 Latrobe Street and 61 Mackenzie Street, on the northern border of Melbourne’s CBD.

The Russell St building, formerly the Russell Street Police Headquarters, was designed in a New York Art Deco Moderne style. A unique partnership between Lustig & Moar and the Macquarie Bank saw it transformed into 96 one-, two-, and three-bedroom dwellings with art deco features. With a striking modern tower rising up from behind the art deco building and adjoining loft-style apartments, the facilities include a gym, pool, steam room, conference room, gardens and BBQs.

Cotton Property Group was involved in project marketing, and responsible for achieving over 200 sales.